Independent and simple mortgage advisory in Iceland

We Compare.
You Choose.

Independent loan advisory in Iceland. We help you compare and find a loan that suits your needs.

Next step

Are you getting the best interest rates?

In Iceland, many institutions offer loans, but comparing terms can be difficult. In many cases, refinancing can lead to significant savings both monthly and in the long run. We help you secure the best available loan terms at any given time.

Book appointment
  • All aspects of lending

    We assist you with all aspects of loans.

  • Independent

    We work solely for you — not the lenders.

  • Simple approach

    We focus on explaining things clearly and simply.

  • Personal assistance

    Speak directly with an advisor who understands your needs and answers your questions clearly.

How it works

A simple way to the best loan terms

Fill in the questionnaire

Describe your situation and needs in a short questionnaire.

Book an appointment

You choose a time that works for you.

Counseling

Meet with us at our office or online, and we review your situation together.

You choose

You receive a clear overview and choose what works best for you.

Ég get heilshugar mælt með FR ehf fyrir alla sem eru að skoða fasteignalán eða vilja fá betri kjör. Ráðgjöfin var fagleg, skýr og virkilega hjálpleg — og ég fékk strax tilfinningu fyrir því að verið væri að vinna með mína hagsmuni í forgangi. Ferlið var einfalt og skilvirkt, samskiptin frábær og allt útskýrt á mannamáli. Þetta sparaði mér bæði tíma og stress, og ég endaði með lausn sem ég er mjög sátt/ur með. Ég myndi hiklaust leita aftur til FR ehf og mæli með þeim við alla sem vilja vandaða og heiðarlega lánaráðgjöf.
SA
Skúli Arnarsson
Þeir Óskar og Davíð eru algjörir snillingar. Þeir veittu okkur faglega ráðgjöf þrátt fyrir mikla óvissu varðandi lánaveitingar og lántöku vegna dómsmála sem voru í gangi á þeim tíma. Sem fyrstu kaupendur komum við algjörlega köld að borðinu og vissum í raun mjög lítið. Þeim tókst að dýpka skilning okkar á því sem skipti mestu máli og tóku glaðir við öllum þeim spurningum sem brunnu á vörum okkar. Þjónustan var á mjög persónulegum nótum og ráðgjöfin hjálpaði okkur að taka upplýsta ákvörðun um lántöku.
IT
Ingibjörg Thoroddsen

FAQ

Frequently Asked Questions

What is Lánaráðgjöf?

Lánaráðgjöf is an independent advisory firm that helps you with all matters related to loans. We compare loans from all major lenders so you can choose what suits you best and key information you can use to make an informed decision about your future borrowing. Loan advisory does not constitute advice as defined by Act No. 118/2016 on consumer mortgages.

What does “free mortgage assessment” mean?

When you complete the questionnaire through “get a free assessment,” we compare your loan with the possible interest terms offered by all lending institutions. Afterwards, we inform you whether your loan has favorable interest terms or if better options are available.

What does loan advisory cost?

The general fee is 25,900 ISK per consultation. First-time buyers receive a 15% discount on advisory services. However, it costs nothing to receive a free assessment of your current mortgage.

What types of loans can you help me with?

We assist you with anything related to loans. Whether it’s a mortgage, car loan, student loan, overdraft, or other types of loans, you can turn to us for help.

Is the service independent of lenders?

Yes. Lánaráðgjöf is not affiliated with any lender. We compare products from all major banks and financial institutions in Iceland and do not accept commissions from them — this is how we ensure objective advice.

Do you have more questions?

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